- Pearl Medical
Pearl Medical is a provider of mobile communications to healthcare professionals in the UK.
In addition to providing mobile talk plans and medical applications to those working in
healthcare at preferential rates, it also has a dedicated GP community using BlackBerry
devices to aid their work and access practice patient records while on the move.
The challenge: Health Squared was initially appointed in
early 2005 to publicise this new service to General Practitioners (GPs) to grow the
membership base and drive new subscriptions.
Our approach: We undertook advertising in trade
publications aimed at GPs, wrote and designed direct mail pieces and handled website
advertising. We also assisted in the creation of the website and its content. Since then,
we have continued to use communications to help grow membership, but have also expanded the
services we deliver to include media relations, editorial services – we provide a morning
email round-up of the latest stories in the popular press, ensuring GPs are prepared for
questions their patients may have – and we write a weekly newsletter for GP members.
Result: Pearl Medical membership is now pushing towards 3000
and the brand is well recognised amongst those working in healthcare. Health Squared
Communications will continue to work with Pearl Medical as it expands its service to
offering a choice of mobile communications packages to everyone working in healthcare,
whether a GP, a hospital doctor or a nurse.
- Press coverage
- Example of direct mail and marketing collateral
