Health Squared wins brief for breast cancer insurer
12 June 2008
insurepink, the first insurance product to offer accessible travel insurance for breast cancer sufferers, has appointed Health Squared Communications to undertake media relations on a 12 month contract.
insurepink, launched in October 2007 by Fiona Macrae at Equity Insurance Group, was established following her personal experiences of being unable to obtain affordable travel insurance while undergoing treatment for breast cancer. insurepink aims to offer the 41,000 women diagnosed every year case-specific rates that reflect the true, rather than perceived, risk of travelling with breast cancer, and dispense with the intrusive and insensitive questions many sufferers are subjected to at present. £1 for every policy sold is donated to the Pink Ribbon Foundation, a grant making trust, which supports breast cancer charities both big and small.
Health Squared, the leading healthcare communications agency, has been employed to maximise the publicity surrounding the launch of insurepink's car and home insurance policies as well as sustain and boost media interest.
Health Squared will handle national and consumer media coverage, and support Equity Insurance Group's expansion of the brand as it aims to right the inequalities in obtaining affordable insurance cover for many other pre-existing medical conditions.
Fiona Macrae, founder of insurepink, said: "We are looking to cement our position as standard setters for the insurance industry. We plan to build on the foundations laid by insurepink and provide alternative insurance products that allow consumers to support a good cause and raise money to fight disease. Health Squared is essential in raising awareness of the ethical nature of the scheme, and we see the agency as a vital cog in our expanding wheel."
Heading the Health Squared Communications account team is Group Communications Manager, Alastair Cartwright. Formerly an Account Manager at Eloqui PR and Citigate Communications, Alastair joined Health Squared in April 2006.
ENDS
For further information please contact:
Emma-Fleur Hartley or Alastair Cartwright
Health Squared Communications
020 7486 6660
emma@healthsquared.co.uk