Health Squared appointed to manage marcoms for leading UK rehabilitation provider
31 October 2008
HCML has today appointed Health Squared Communications to take over all aspects of its marketing and communications agenda for the next 12 months.
HCML, the leading provider of professional rehabilitation case management and employment services, has employed the agency not only to raise awareness of the brand, but also to expand the business by working to increase it’s reputation further in the insurance, legal and corporate sectors.
The London-based agency will undertake all media relations and marketing activity, including production of corporate and sales literature, the development and up-keep of the HCML website as well as the consumer facing Rehab-Direct.co.uk, and will take on all sponsorship and event management work.
Helen Merfield, Chief Executive of HCML and winner of the ‘Outstanding Individual Achievement’ category at the 2008 Rehabilitation First Awards said: “The next five years are crucial to the advancement of the company. Health Squared has been working with HCML for several years on a consultation and support basis, and with their in-depth knowledge of the marketplace and contacts within the key target markets and the media, we feel that they are best placed to push forward the next phase of HCML’s development and cement our position as the market leader.”
Set up in 2004, hcml already has the largest number of in-house case managers in the UK and has worked with eight of the 10 major insurers, over 1000 solicitors firms and 1800 major employers from a wide variety of market sectors, successfully helping over 10,000 people.
Andrew Wigmore, managing director of Health Squared, commented: “As a leading marketing services consultancy in the health arena, we are well placed to provide all the marcoms work that the innovative and expanding brand needs. Initially, we will be focusing on the company’s online presence, creating a more interactive website for both clients and the patients being rehabilitated. We will also be looking to increase attendance at events, putting forward expert speakers to share best-practice and ensuring that the views and knowledge of the team at HCML is shared through the media in the form of articles and news stories. We are extremely excited to have been appointed and are looking forward to getting started.”
Health Squared is a marketing services consultancy, which integrates the latest technology to enhance the power of traditional communications. Alastair Cartwright, Marketing Communications Director, will manage marketing and communications; Philippa Robins, Business Development Director, will manage events, sponsorship and sales; and James Burns-Howell, Technology Director will manage the company’s websites and technology needs.
ENDS
For further information and interviews please contact:
Alastair Cartwright or Emma-Fleur Hartley
Health Squared Communications
020 7486 6660
alastair@healthsquared.co.uk
emma@healthsquared.co.uk
About HCML:
HCML is a pioneering independent company and a driving force in the UK rehabilitation case management market. The company provides specialist medical and vocational rehabilitation case management and employment solutions to the insurance, legal and corporate markets.
Committed to an evidence based approach, HCML’s solutions provide the connection between the active co-ordination of specialist medical services and a return to optimum functional recovery and where possible, safe employment.